Business Presentation Tools
Business presentations are used for many different purposes, including investor pitches, sales meetings, client proposals, internal reports, training, project updates, product demonstrations, and strategic planning.
The tools you use can affect not only how a presentation looks, but also how easily it can be created, shared, viewed, updated, and analyzed.
There is no single business presentation tool that is best for every situation. In many cases, a complete presentation workflow uses different tools for different stages of the process.
1. Presentation Creation Software
Presentation software is usually the starting point for creating the slides themselves.
These tools allow you to arrange text, images, charts, diagrams, tables, and other visual material into a sequence of slides.
Well-known presentation applications include Microsoft PowerPoint, Google Slides, Apple Keynote, LibreOffice Impress, and other slide-based presentation programs.
2. Graphic Design Tools
Some business presentations require more visual design than a standard slide template can provide.
Graphic design tools can help create custom illustrations, charts, diagrams, backgrounds, icons, infographics, and branded visual elements that can later be placed into a presentation.
These tools can be especially useful when a presentation needs a more distinctive visual identity or when standard presentation software is not sufficient for a particular graphic.
3. Chart and Data Visualization Tools
Business presentations often include financial information, market statistics, survey results, operating data, or performance metrics.
Spreadsheet and data visualization tools can help transform raw numbers into charts and graphs that are easier for an audience to understand.
The goal is not simply to make the data look attractive. A good chart should make the important point easier to recognize.
4. Image and Photo Editing Tools
Photographs and images can strengthen a presentation when they help explain the product, customer, location, process, team, or business opportunity.
Image editing tools can help crop photographs, improve composition, remove unnecessary material, adjust dimensions, and prepare images for use on slides.
Images should support the message rather than simply decorate the presentation.
5. Collaboration Tools
Many business presentations are created by more than one person.
Founders, executives, salespeople, designers, financial staff, and other team members may all contribute different sections of a presentation.
Collaboration tools can help teams exchange drafts, comment on slides, assign revisions, and maintain a more organized editing process.
6. Cloud File Storage
Cloud storage can be useful for keeping presentation files available across multiple computers and for sharing working files with members of a team.
It can also help with version management when several people need access to the same presentation files.
However, sharing a file through cloud storage is not necessarily the same as hosting a finished presentation specifically for viewing.
7. Presentation Hosting Tools
Once a business presentation is finished, you still need a way for the intended audience to see it.
One option is to send the original file as an email attachment. Another is to host the presentation online and provide viewers with access to the hosted version.
Presentation hosting can be useful when you want someone to view the slides without necessarily distributing another copy of the original presentation file.
8. Presentation Analytics Tools
In some business situations, it can be useful to know more than simply whether a presentation was sent.
Presentation analytics may provide information about viewing activity, including presentation views, viewers, returning viewers, slide views, viewing time, and session activity.
This can provide additional context for sales follow-up, investor outreach, client communication, and other situations where presentation viewing activity matters.
9. Video Conferencing and Screen-Sharing Tools
Not every presentation is reviewed independently.
Video conferencing and screen-sharing tools can be useful when you want to present slides live while explaining the material and answering questions.
A live presentation and a hosted presentation can also complement one another. You may present the material during a meeting and then provide online access afterward so the audience can review the slides again.
10. PDF Conversion Tools
Sometimes a presentation needs to be converted from its original format into PDF before it is distributed.
PDF files can be convenient because they are widely supported and can preserve the basic appearance of a presentation without requiring the recipient to edit the original PowerPoint file.
Conversion is only one part of the sharing decision, however. You still need to decide whether to send the PDF directly or make the presentation available online.
11. Writing and Editing Tools
Good presentation design cannot compensate for unclear writing.
Writing, grammar, and editing tools can help identify awkward wording, unnecessary repetition, spelling mistakes, and overly complicated sentences.
The objective should still be clear communication. Slides usually work best when the audience can understand the main point quickly.
12. Artificial Intelligence Tools
Artificial intelligence tools are increasingly being used during the presentation-development process.
They may help brainstorm presentation structures, rewrite text, summarize information, generate ideas for slide titles, or assist with certain visual concepts.
AI-generated material should still be reviewed carefully. Business claims, financial information, market statistics, customer information, and other important content should be checked for accuracy before it is included in a presentation.
Choose Tools Based on the Job You Need to Do
It can be tempting to search for one application that does everything, but business presentation workflows often work better when different tools are used for different purposes.
One tool might be best for designing slides, another for creating charts, another for collaborating with your team, and another for hosting and sharing the finished presentation.
The important question is not simply, "What is the best presentation tool?" It is, "What job do I need this particular tool to perform?"
Think About the Entire Presentation Lifecycle
A business presentation typically moves through several stages: creation, design, revision, presentation, sharing, and follow-up.
The tools that are useful while creating the slides may not be the same tools you need once the presentation is finished.
Thinking about the entire lifecycle can help you build a more practical workflow rather than focusing only on slide creation.
A Business Presentation Still Has to Reach Its Audience
A beautifully designed presentation provides little value if the intended audience never sees it.
After the slides are complete, think about how the presentation will actually be delivered. Will you present it live? Email the file? Send a PDF? Provide a cloud-storage link? Host the presentation online?
The right sharing method depends on whether the audience needs the original file, whether online viewing is sufficient, and whether presentation analytics would be useful after the presentation is shared.
PitchDeckHost.com as a Business Presentation Tool
PitchDeckHost.com focuses on the hosting, sharing, and analytics stage of the presentation lifecycle.
You can create your presentation using your preferred presentation software and then upload a supported PowerPoint, PDF, ODP, or other supported presentation file to PitchDeckHost.com.
Instead of relying entirely on email attachments, you can provide viewers with online access to the hosted presentation.
Logged-in users can also view presentation analytics including Total Views, Viewers, Returning Viewers, slide viewing statistics, and viewing session information.
Although the name is PitchDeckHost.com, the presentation you host does not have to be an investor pitch deck. The same approach can be useful for sales presentations, proposals, business presentations, project materials, and many other types of slide-based content.
Learn About Pitch Deck Hosting
Related Pitch Deck and Presentation Resources
You may also find these PitchDeckHost.com resources useful:
How to Share a PowerPoint Presentation Online
What Are Pitch Deck Analytics?
How to Design a Pitch Deck for Investors
Visit the complete Pitch Deck Resources section for additional articles about creating, designing, sharing, presenting, and tracking pitch decks and other business presentations.